A Long-Serving Trade Marketing Partnership for Sony Mobile: Xperia

Sony Mobile is a wholly owned subsidiary of Tokyo-based Sony Corporation, a leading global innovator of audio, video, game, communications, key device, and information technology products for both the consumer and professional markets. Sony Mobile Communications Inc. is a multinational telecommunications company founded in 2001 as a joint venture between Sony and Ericsson, headquartered in Tokyo, Japan and wholly owned by Sony. The Xperia is Sony’s smartphone and tablet portfolio, delivering the best of Sony technology, premium content and services, and easy connectivity to Sony’s world of networked entertainment experiences.

Sony Mobile and NAVA+ Group have had a long-standing relationship in the Indonesian market for over fourteen years, where Advis’ aims to support the Sony brand in its goal to be a top three mobile phone player in Indonesia. To achieve this, Advis created a dedicated division that handles Sony’s activations, trade marketing, and regional operations to drive shares in the premium mobile phone segment through focused sales strategy and by leveraging relationships in larger stores across the nation. This resulted in an Rp. 40 billion monthly revenue for the company and making Xperia the second most valued shares in the smartphones industry in 2015.