How to Use Data to Develop Your Creative Agency Campaign
In this digital era, data is everything. As one of the full-service creative agency Jakarta, Indonesia, we always make use of data before we come up with digital marketing strategies for our clients. It’s not uncommon to do since more and more marketers are applying big data insights into their digital marketing campaigns. Data allows us to ensure that each message is tailored to our target audience.
Furthermore, data also helps us to create a creative campaign that’s not only great but also relevant and relatable to our market. Be it a social media project, web design, or an online contest. We know that as a creative and digital agency, we need to give our best effort in every campaign and strategy we make. And that’s only possible if we use data.
Monitor your digital marketing ROI
Many advertising Jakarta agencies must know that every digital campaign needs a budget. So, to develop a creative campaign, it’s important to monitor the return on investment (ROI). It refers to a performance measure used to evaluate the efficiency of an investment. The typical ROI formula is Profit – Expenses / Marketing Expenses.
Let’s say we did a campaign on a fashion brand and we brought in IDR100 million in revenue, but we spent IDR25 million for the marketing cost. The ROI would be IDR3 (IDR100 million – IDR25million = IDR75 million / IDR25million). This means we have made IDR3 for every IDR1 spend on marketing.
As a creative agency Jakarta, it’s important to have a clear understanding of our budget and know what costs to expect. Ideally, the costs will most likely be higher if our target audience is not responding to our creative campaign because they don’t find it relevant or relatable.
Conduct A/B testing
When it comes to a digital marketing campaign, a creative agency usually uses certain platforms to execute it. Be it a landing page on a website, email copy, or a post on social media. Whichever platform or media we use, it’s important to create compelling content that can make people do what we want them to do. It can be tempting to rely on our intuition to predict marketing elements for a creative campaign. But making marketing decisions based off of intuition is the way we do it.
This is where A/B testing can come in handy. Running an A/B testing allows you to learn which element works best for a certain brand or company. In A/B testing, you compare two different versions of one piece of content, but with changes to a single variable. Then show these to two similarly group of audiences. You can analyse which version performs better over some time.
By the end of the A/B testing, you’ll find out which version works best for your digital campaign. Then you can proceed with this version to drive the best possible result for digital marketing.
Study conversion rates
Many creative agencies Jakarta conduct a creative campaign to increase a brand’s conversion rates. A conversion refers to any desired action that you want your target audience to take. Meanwhile, the conversion rates are the number of conversions divided by the total number of visitors.
The A/B testing, as explained above, is very helpful to generate data that could help us develop our creative campaign, including to determine if the conversion campaign is succeeding. You can implement a similar technique for this. Try the same campaign with different creative and see which one your audience responds to best.
Based on this comparison, you’ll find out which type of creative campaign that drives the highest conversion rates. So, for your future campaigns, keep those conversion rates in mind. Discover what makes your audience feel relatable and just build from there.
As a full-service creative agency Jakarta, we want our service to be able to help clients reach their goals. That needs a deep understanding of a client’s target audience. It’s not enough to create a unique great campaign. We also need to make it relevant and relatable, and that means only one thing: data utilisation.