MATAHARI

Shopping has shifted from a shared experience to a more personal, leaving consumers craving deeper connections. Our challenge was to redefine “Feel Good” as more than just a tagline—transforming the Matahari Department Store into a place of joy, purpose, and meaningful experiences.​

We brought “Feel Good” to life through a content-driven platform that resonated emotionally, telling authentic stories rooted in cultural moments. Instead of focusing solely on products, we highlighted the deeper reasons people shop—memories, traditions, self-expression, and connection.​

Beyond a single campaign, we developed a three-year series of consumer-driven moments, integrating cultural tensions to make promotions and festive occasions more meaningful. This approach transformed everyday shopping into an experience of warmth, nostalgia, and personal growth.​